Yes, you read that right! Havaianas, my favorite flip-flops brand, is giving away an all-expense-paid trip for two (and more!) to seven (7) lucky winners in their latest contest dubbed “Flipping for the Beach.”

AJ in Batanes

I particularly love my Havis (as I fondly call them) because of their durability, style, and comfort. The first pair of Havis that I ever bought is still alive and lets me go on kicking! It has gone to different parts of the country including Batanes, Boracay, Surigao, Davao, Antulang, Dumaguete, Marinduque, Mindoro, the Hundred Islands of Pangasinan, Lucena, Batangas, Laguna, Bulacan, and other places I can’t remember now. It has even withstood a long weekend trip abroad. What I like about it, and I’m not just saying this, is that the soles of my favorite Green Cartunistas,still look as if they have never been anywhere at all!

I must admit though that a few years ago, I did not really see the practicality of owning a pair of slippers which cost way too much for me (back then). However, I eventually found myself enjoying the comfort and style of my Havis and realized that the minimal price I paid for it was (and still is) so worth it!

And Havaianas just made me look forward to something more! Working in cooperation with the Department of Tourism and Studio 23’s News Central, Havaianas recently launched its “Flipping for the Beach” contest.

Havaianas – a brand that mirrors the easy vibe of the tropics – is giving us all the chance to indulge in summer bliss all year round through this contest that underscores the inherent tourism potential of the country! This endeavor invites us locals to share the unique activities that we can do (or have been doing) to immerse in the diversity that the Philippine coast has to offer.

AJ in Marinduque

The contest will run from April 1, 2008 to May 1, 2008 (you have roughly a month to join!) and is open to all Filipino citizens of legal age. It challenges you to write or document via video about a unique beach getaway in the Philippines, focusing on the distinctive experiences that you can expect from your chosen destination (like my Marinduque trip in 2006, pictured at the right). Remember that it’s all about the experience and the destination so photos and videos do not necessarily have to have Havaianas featured in them! Essay entries must have a maximum of 500 words accompanied by at least 3 photos taken at the destination. Video entries must be 60 to 90 seconds running time and in VCD or DVD format.

The prizes? Are you ready for this? Seven (7) lucky winners will be chosen and will receive an exclusive Havaianas pair which is not sold in the market, a 3-day/2-night ALL-EXPENSE-PAID trip for two to the destination in your entry, and summer goodies from David and Goliath, T-Box, and Dakine!

The first seventy (70) qualified entries that meet the minimum criteria (uniqueness of experience, uniqueness of the beach destination, uniqueness of activities in the destination, and presentation/creativity of entry and supporting materials), will automatically get a pair of Havaianas Limited Edition 7 Waves (pictured below).

Havaianas hopes to become a catalyst who will tap into the Philippines’ inherent tourism potential as a world-class tourism destination, as told through the voices of Filipinos who have chosen to explore what the country has to offer by taking the road less traveled.

*For more details on the mechanics, please see flyers and counter-standees in select stores. For further inquiries, please call the “Flipping for the Beach” Secretariat at (632) 7809898 or (0927) 6621127. You may also email them at promo@havaianasphilippines.com.

**Havaianas is available in All Flip-Flops, Celio, Chocolate Clothing Co., Gas, J&S Surfshop, Moana, Nail Spa,Rustan’s, ROX, Stoked, Souk, The Zone, Orange Juice, and Kidsports. For provincial outlets visit their website at http://www.havaianasphilippines.com

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