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That Humongous Levi’s Ad on a Building!

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I don’t know when this building was “wrapped” and “unbuttoned”, but as I was on my way to Quezon City last week, I was surprised with the gigantic man standing along EDSA.  Apparently, it’s the Levi’s 501 Live Unbuttoned Ad.

It is the largest outdoor advertising (as of today. god knows how many will follow suit) in the Philippines. According to press releases¹, the ad:

covers three out of four panels of exterior glass walls of the PET Plans Tower Building in Makati and spans a whopping total area of 47,000 square feet- approximately the same size as 10 NBA basketball courts or 20 standard-sized billboards!

Now that is indeed huge! I took some photos but failed to get a lot so I took more on my return and got a pretty interesting “shot” of another ad which, to me, was quite odd and very interesting (since it had a shirtless, half-naked Will Devaughn on it!)

More photos after the jump.

And Kumusta naman ang JAG billboard na ito?

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